(First published in the Nelson Mail and Manawatu Standard, May 22.)
Is the Rolling Stones juggernaut finally running out of
steam? That’s the question people are asking overseas as fans baulk at the
preposterous prices the British rock veterans are charging on their latest American
tour.
According to reports from the United States, the band’s
management has had to slash ticket prices because of poor sales. The
alternative was to play to half-empty venues – not a good look for an act that
has long claimed to be “the greatest rock and roll band in the world”.
Prices for the tour were originally set at $US170 in the
cheap section, $635 for a premium seat and $2000 for a VIP package. A music
blogger wrote that the cost was prohibitive for anyone not working in
investment banking.
Compare that with the price of tickets to see Paul McCartney
later this year: $50 in Seattle, $39.50 in Milwaukee. Fleetwood Mac and Tom
Petty are reportedly charging modest prices too, and selling well. So it’s not
as if fans are no longer interested in seeing old stagers recapturing their
glory days.
Part of the problem may be that the Stones are running on
empty. Their last No 1 hit in the US (Miss
You) was in 1978 – 35 years ago. They haven’t made the Billboard Hot 100
chart since 1998, when Saint of Me
rose to the dizzy height of No 94.
Their last album, A
Bigger Bang, was in 2005. How long can they expect fans to keep paying for
variations of the same old routine?
But familiarity – dare I even suggest boredom? – is only one
part of the explanation for resistance to the Stones’ ticket prices. I suspect
the band is paying the price for good old-fashioned greed.
The Stones have never come cheap, and as their recorded
output has dwindled they have had to rely more heavily on tours to maintain
them in the lifestyle to which they have become accustomed. Their Bigger Bang
tour of 2005-6 was declared the highest-grossing tour of all time, earning $437
million. But they may have pushed their luck too far.
Certainly, some of their fans seem to be seeing them in a more
critical light. “I have to give them
respect for what they have done, but now they seem like an embarrassment,”
Cameron Bowman told the San Francisco Chronicle. “Seriously, how
much more money do they need? I feel like they are in Donald Trump or Gordon
Gekko territory – just money for money's sake.”
Here we’re
getting to the nub of the issue. For more than 50 years the Stones have been remarkably
successful in passing themselves off as working-class rebels and heroes of
1960s counterculture, thumbing their noses at the capitalist establishment. The
gullible fans bought it unquestioningly.
Perhaps they are now finally waking up to the reality that
the band members are capitalists to the core, as fervently committed to making
money as any giant multinational corporation. It shouldn’t be forgotten that
the band moved en masse to the south of France in the 1970s to escape paying
British taxes.
Let’s look at Sir Michael Philip Jagger, in particular. Jagger’s
entire career has been built on fakery.
Some of the other original Stones – notably Bill Wyman and
Keith Richards – had a legitimate claim to the working-class pose the band
assumed in its early years, but Jagger came from an impeccably bourgeois background.
His father was a schoolteacher and his mother was an active member of the
Conservative Party. Jagger attended the relatively select Dartford Grammar
School.
Given this background, it astounds me that for decades
Jagger has managed to make a fabulously lucrative career pretending to sound
like a black man from the mean streets of urban America. The jive talk, the
bluesy inflections – it’s an astonishingly cheeky pastiche, but he’s carried it
off.
As for that anti-establishment persona, which persists to
this day (and which Jagger still promotes), it’s hard to reconcile with his immense
fortune, which is estimated at nearly $US300 million. I don’t see how you can
claim to be part of the revolution while living in the palace.
He’s reputed to be tight-fisted too. Jagger is a rarity
among wealthy showbiz figures, and rarer still among knights of the realm, for
having no known record of charitable work or public service.
This is no great surprise. Some of the meanest, most
grasping individuals I’ve known were people who assiduously cultivated their
anti-capitalist credentials.
You may deduce from all this that I dislike Jagger, but
that’s true only up to a point. I think he’s a phony, but good luck to him if
he can get away with it. My irritation is with all those dopey fans who still
worship him as a totem of the protest generation.
Like most of my generation I’ve enjoyed the music of the Stones,
though I wouldn’t call myself a hard-core fan. They made some great records, albeit
a long time ago, and on the one occasion I saw them in concert (again, decades
ago) I thought they probably merited the label of greatest rock and roll band
in the world.
I have a grudging admiration for the wizened old reprobate
Keith Richards, who strikes me as a much more genuine and likeable individual
than Jagger, and more seriously committed to music for its own sake.
But the band is stretching credulity – in fact defying
gravity – by continuing to masquerade as down-and-dirty rock and roll rebels
after more than 50 years. No one can
pretend that their appeal rests on anything other than nostalgic yearning for
the heady days of Honky Tonk Women
and Gimme Shelter, when we were all
young, idealistic and beautiful (well, young and idealistic, at least).
It’s pathetic, really. Perhaps the Stones would be
doing themselves and everyone else a favour by pricing themselves out of the
market. Then they could quietly retire and take up indoor bowls, or some such
activity as befits their age.