Politicians do this all the time, possibly without even realising it. I remember years ago hearing Helen Clark being interviewed on a youth-oriented radio station in Auckland. It was a different Helen Clark than I’d ever heard before: both her manner of speaking and the language she used were obviously calculated to communicate with that particular audience.
No one can seriously accuse Mr Key of being anti-gay. How quickly his critics forget that he has ingratiated himself with gay men too – for example, by speaking at the Big Gay Out rally in Auckland last February and posing for photographs with transvestites and bare-chested gay men.
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