Pushing the views that suit them

It’s verging on dishonesty for RNZ to describe political commentator Janet Wilson as a former National Party press secretary, as it did yesterday in an item about the reported unrest in the National caucus, as if her former status endows her opinion with special force or credibility.

For the record, Wilson described National as a “slow-slip political earthquake” and “a miasma of nothingness”. These were damning words. The unmistakeable implication was that if Wilson is dissing Christopher Luxon then the party must be in a truly dire predicament – because after all, isn’t she supposed to be on National’s side?

Wilson is often critical of National and appeals to the media for exactly that reason. The subliminal message is that the party has been abandoned even by its own supporters.

Stuff plays the same game, routinely introducing Wilson’s political columns by mentioning she has worked for National. It’s a useful, if slightly deceitful, way of trying to prove to readers that Stuff is politically even-handed, contrary to what its critics keep saying. (Stuff does the same with another political columnist, Ben Thomas, who was Chris Finlayson's press secretary so long ago that it's scarcely relevant.)

But the fact Wilson once worked for National tells you nothing about her political sympathies. She was just one of the many hired guns – sorry, I mean communications advisers – who ply their trade around the Beltway. She provided media training to John Key and was later employed on a relatively brief fixed-term contract as press secretary to the National leader (two, in fact – the hapless Todd Muller and then Judith Collins) during a chaotic period in 2020 when the party was in abject disarray.

Interestingly enough, her LinkedIn profile doesn’t mention that time. Perhaps she was burned by the experience and doesn’t want to remind anyone of it. Certainly she saw the Nats at their worst, which may explain why she so often seems hostile to the party and happy to undermine its leader.

This is not to say Wilson doesn’t have a valid perspective, but when all is said and done she’s just one opinionated commentator among many (in fact rather too many, you might say, considering the 28 comment pieces about Luxon’s leadership that political scientist Bryce Edwards included in his daily roundup this morning).

Moreover, like most commentators she’s fallible, as she proved when she rather rashly wrote National off after the 2020 election. Readers may recall the party made an emphatic comeback three years later. But Wilson remains a favoured commentator largely because her past association with National is seen as giving her opinions a special patina of authority.

The question is, would RNZ have been remotely interested in her view on National’s leadership imbroglio if she had said Luxon was secure and deserved to lead the party into this year’s election? Somehow I don’t think so.

(For the avoidance of doubt, I am not and never have been a supporter of National or Luxon and believe the party probably deserves whatever happens to it. I just wish the media weren’t so damned predictable in the unsubtle way they push opinions that suit them.)