Break out those Tui billboards

Well, hello. The latest Edelman Trust Barometer contains possibly the least surprising research findings so far this century. It confirms that New Zealanders are losing, or have already lost, faith in the media.

The barometer, which surveyed 36,000 people in 28 countries, found that governments and the media internationally are fuelling a “cycle of distrust”. Both institutions are seen as divisive, a finding unlikely to come as a revelation to any vaguely sentient human being.

Perhaps most significant is the finding, reported here by Pattrick Smellie of BusinessDesk [paywalled], that 55 per cent of New Zealanders regard the media as a divisive force, against 23 per cent who see it as unifying. The corresponding split globally is 46/35, meaning New Zealanders are far more likely than citizens of other countries to view their media as agents of polarisation.

This underlines a striking trend in recent years for the mainstream media in New Zealand to align themselves consciously and deliberately with causes that they must know alienate a large proportion of their readers, viewers and listeners. Call it slow-motion suicide.

The bigger picture is that the media have abandoned their traditional role of trying to reflect the society they purport to serve in favour of advocating on behalf of divisive and often extremist minority causes. By doing so they create a perception of New Zealand not as a cohesive, stable society made up of diverse groups with vital interests in common, but as one characterised by aggrieved minorities whose interests are fundamentally incompatible with those of a callously indifferent (or worse, deliberately oppressive) majority.  

Media outlets that once tried conscientiously to provide a platform for a range of opinions and ideologies now unashamedly attack, or just as insidiously ignore, views and beliefs that run counter to the narrative favoured by the leftist cabal that controls the institutions of power. The most obvious example is the collective undertaking by major media organisations to ignore any opinion, including those of distinguished scientists, that runs counter to the “approved” narrative on climate change or the effectiveness of policies intended to ameliorate it.

Such flagrant suppression of news would have been unthinkable not long ago. Now it’s official editorial policy.

The Edelman Barometer confirms that overall trust in the New Zealand media remains low at 41 per cent (although it’s up slightly on recent years) compared with 50 per cent internationally. Again, this is hardly a surprise when media independence has been fatally compromised by the industry’s acceptance of tainted government money via the Public Interest Journalism Fund, aka the Pravda Project.

This rort hasn’t gone unnoticed by the public. The latest findings of the Auckland University of Technology annual Trust in Media report, which are also reported by Smellie, reveal a continuing decline in trust – down from 53 to 45 per cent – and quote some respondents as saying the reason for their distrust is that the media are funded by the government and politically influenced by it.

One finding of the Edelman report that should particularly alarm media leaders (but won’t, because they are in denial) is that 64 percent of respondents thought New Zealand journalists purposely tried to mislead people by saying things they know are false or grossly exaggerated. This is a predictable result when journalists are given licence to use the news columns as platforms for their ideological agendas.

As an occupational group, journalists have long tended to lean to the left. Earlier generations of reporters countered this by restraining their natural impulses, knowing that media credibility hinged on public confidence that events and issues would be covered fairly, accurately and impartially. That professional discipline is long gone, along with the moderating influence exercised by editors who insisted on the now highly unfashionable principle of objectivity.

We are bombarded daily with politically slanted content masquerading as trustworthy and authoritative reportage. A recent example was an episode of the New Zealand Herald’s newly launched podcast The Front Page (which claims to “go behind the headlines” and ask “hard-hitting questions”), in which Herald journalists Damien Venuto and Georgina Campbell purported to examine the Three Waters project (which they reported in very positive terms) without once mentioning its most contentious feature – namely, the proposal for 50/50 co-governance with iwi.

“High-quality, trusted” coverage as promised by Herald managing editor Shayne Currie? It's time to revive the Tui billboards, surely.

Two more reasons why the public have lost faith in the news media

We live in the age of the media sideshow. In Britain, the press is in a state of uproar because Boris Johnson’s closest adviser, Dominic Cummings, broke the lockdown rules to drive 400 kilometres to his parents’ home, apparently so that extended family could care for his four-year-old son.

It doesn’t look good, especially when his wife was showing coronavirus symptoms and Cummings, according to Johnson, was worried that he would contract the virus himself. There were surely other ways of making sure their son was looked after.

But it’s worth noting that the story was broken by The Daily Mirror and The Guardian, two papers aligned with the left. The British left loathe Johnson, deeply resent his popularity, and will use any means they can to damage him.

Cummings makes it easier for them because he’s personally unpopular and appears to revel in his image as a master of the dark political arts. He’s also resented within the Conservative Party because of his perceived influence over the prime minister, which probably explains why some Tory MPs are demanding his head on a platter.

Yes, this is an issue for Johnson, and he’s characteristically tackling it head-on. It’s refreshing to see a political leader standing his ground rather than meekly capitulating to sanctimonious left-wing media bullies, as so many gutless centre-right politicians do.

Does Cummings deserve to be defended? I couldn’t say. But what’s clear is that a frenzied media beat-up has blown the issue out of all proportion. That was apparent from Corin Dann’s interview on Morning Report this morning with an over-excited Vincent McAviney, one of Radio NZ’s British correspondents.

McAviney signalled his bias when he made a snide remark suggesting that because Johnson has had multiple children with various partners, he’s in no position to talk about fatherly instincts. Really? Johnson has spread his seed around, so he’s a hypocrite for sympathising with Cummings’ desire to protect his son? Is that a gigantic non-sequitur, or what?

Warming to his theme, McAviney proceeded to paint Cummings as some sort of sinister Rasputin-type figure exercising “huge” control in Downing Street – more than anyone before him, he reckoned. Perhaps McAviney is too young to remember the egregious Alastair Campbell, Tony Blair’s all-powerful communications supremo, whose toxic behaviour supposedly inspired the character of Malcolm Tucker in the BBC political satire The Thick of It.

But the British journo well and truly blew any chance of being taken seriously - you could say he jumped the shark - when he cited angry tweets by J K Rowling and - get this - a former winner of The Great British Bake Off as conclusive proof of public outrage. The case rests, m'Lud. 

I wonder, do people like McAviney realise how absurd they sound? And does RNZ expect us to regard him in future as a sober and reliable observer of British politics?

Meanwhile, an equally ludicrous sideshow was playing out right here in New Zealand over the supposedly scandalous MAGA cap that someone spotted on a shelf in the office of new National leader Todd Muller.

In a comically hysterical piece in the New Zealand Herald, Damien Venuto argued that this was no innocent political souvenir brought home (along with a Hillary Clinton badge) by someone with a harmless interest in American politics.  No, it was apparently prima facie evidence of sympathy for white male supremacists.

Even the redoubtable, hard-core leftie Martyn Bradbury drew the line at this, pointing out that Venuto’s column was exactly the type of over-reaction that free-speech advocates seize on as proof of the left’s intolerance of differing views.

He’s right, but for me the greater tragedy is that woke journalists like Venuto – McAviney too, for that matter – are the reason the New Zealand public have almost completely lost faith in the media.