I wonder how much credibility can be attached to the 2016 News Media Ownership Report published by the Auckland University of Technology’s Centre for Journalism, Media and Democracy (JMAD). It contains a lot of useful information and generally gives the impression of being fair and non-partisan – that is, until you get to the section on blogs. Here it states:
“Some of the most well-known blogs in New Zealand include Martyn Bradbury’s The Daily Blog, Russell Brown’s Hard News, David Farrar’s Kiwiblog, The Standard and The Dim-Post. In 2016, PublicAddress.net, which is a community of New Zealand blogs including Brown’s Hard News, won the Canon Media best blog award. Other nominees for the award were Rosabel Tan’s The Pantograph Punch (culture and arts) and Lizzie Marvelly’s Villainesse which is aimed at young women.”
That’s it. Notice anything missing? Like, for example, Whale Oil?
Last time I checked, Cameron Slater’s right-wing blog was the most widely read in New Zealand. It's certainly the best-known, especially since Nicky Hager's Dirty Politics. But it seems the report’s author, Merja Myllylahti, was worried she might be contaminated by even mentioning it.