Once again, state-owned TVNZ has obligingly provided a
platform from which its best-known (and no doubt highest-paid) journalist, John
Campbell, can flail the government.
This is
extraordinary and unprecedented. The government’s most potent communications medium
has been hijacked by one of its employees and co-opted in a highly personal
political mission.
Campbell’s
anti-government agitation is more than simply provocative. It can only be seen
as a direct challenge to the government and a gesture of contempt to all the
deplorables who voted for change because they didn’t like where
we were going under Labour.
Campbell clearly decided on October 14 that New Zealand had made a grievous mistake in electing
a centre-right government and set himself the task of leading the Resistance.
Someone in authority
should have told him then that this was not his function as a journalist. If he
refused to accept that, he should have been told to pack his bags.
That this didn’t
happen tells us that TVNZ is happy for its Chief Correspondent, aka the nation’s
Hand-Wringer-in-Chief, to continue his crusade. Now we’re in the unfortunate situation where
someone in government may be tempted to strike back, because no government is likely to tolerate
a situation where one of its own employees is so feverishly working to
undermine it.
Journalism is in a potentially perilous situation here. Battles between
the state and the media rarely turn out well.
The danger of
vindictive politicians punishing troublesome journalists hardly needs to be
pointed out. But Campbell has put us in this
invidious position by brazenly abusing his power and thus inviting retribution.
A combative politician like Winston Peters, whose early role model was media-baiter
Robert Muldoon, would need little encouragement to retaliate.
The finely balanced
relationship between journalists and the government, whereby politicians accept
the inconvenience of a critical press as the price of an open democracy, is at
risk of being destabilised when one side is seen as wilfully defying the
established norms – which is what Campbell has been doing with his series of
assaults on a government that’s ideologically not to his liking.
The danger for the
government is that unless it acts to deter egregiously partisan journalism from
its own media outlets, Campbell and others like him – including some in RNZ –
will feel emboldened to continue.
As a product of the
corporate world, Luxon will be familiar with the management maxim that “What
you accept, you approve”. Well, it applies here. As long as Campbell and others like him feel
empowered to attack the government with impunity, National and its coalition
partners can expect to endure a prolonged and self-inflicted form of Chinese
water torture.
Lest this article
be misinterpreted, I’m not presenting an argument for more pro-government
journalism. That phrase is a contradiction in terms, because it is not the function
of journalists to support governments.
Neither am I
rushing to the defence of this government because I support it. I didn’t vote for it and I have little confidence in it, but the government was legitimately
elected and it deserves a fair shake. It's impossible not to be struck by the sharp contrast between media attitudes toward the previous government and this one.
Rather, I’m
appealing for a return to traditional journalistic values of impartiality and
balance, the decline of which can be blamed for steadily diminishing public
trust in the media. Contrary to what budding journalists are taught in
universities (of which Campbell is a product), journalism is not activism.
Campbell’s attacks
on the government – and in a broader sense, the sustained offensive from the
media at large since last year’s election – place National and its coalition
partners in difficult territory. Convention says the government shouldn’t
interfere in the editorial decisions of its media outlets. Any such intervention would be portrayed as
an intolerable attack on freedom of the press.
There would be
uproar from the media and their academic fellow-travellers. Those with long
memories would recall the bad old days of the 1960s, when the New Zealand
Broadcasting Corporation was firmly under government control.
Fear of such a
backlash is what Campbell and his bosses will be counting on to prevent the
government from acting, but there comes a point when Campbell’s moralistic
crusade becomes so brazen and arrogant that it can’t be ignored.
The question then
becomes, what would be an appropriate response? In different circumstances, a stern word in private with TVNZ management might have done the job. But Campbell’s
adversarial attitude to the government is so public and so obvious that a
low-key strategic retreat is not possible. We’ve moved beyond that point. In any case, TVNZ is complicit in his misconduct.
Besides, this
is an open democracy and the conduct of government affairs shouldn’t be carried
out via covert, Yes, Minister-type
manoeuvrings. If action is to be
taken, it should be done in such a way that we can all see it.
That points to the
nuclear option: a brutal, decisive and very public sacking on the basis that Campbell
has betrayed the fundamental duty of impartiality that the public is entitled
to expect of journalists in a state-owned media organisation.
If the TVNZ
directors objected – as they would presumably feel bound to do, given that they
have at least tacitly condoned Campbell’s activism – then they should be encouraged to
go too.
In those
circumstances, the government would need to be cleaner than clean in its
appointment of a new board. Nothing would destroy its credibility more surely
than the recruitment of political favourites and brown-nosers.
All this must sound
odd, coming from someone who has written two books about the importance of
media freedom (the only ones, to my knowledge, that examined the issue in a New Zealand context). The suggestion that a journalist should be fired because of his political
views goes against the grain.
But media freedom cuts both ways. Journalists must be
able to report vigorously and fearlessly on matters of public interest.
Generally speaking, in New Zealand the law allows them to do so.
But if the media
are to retain the trust of the public, they must demonstrate that they can be
relied on to report on issues of public interest in a fair, balanced and non-partisan
way. Once the media betray that trust, they put their protected status at risk.
It goes without
saying that Campbell is as entitled as anyone to say what he thinks about the
government. The crucial difference, in his case, is that his personal opinion is seen as carrying the weight of a major state media organisation which is supposed to
be apolitical.
He would be in a
very different position if he worked for a privately owned media outfit, but
employment by a state-owned organisation imposes a special obligation of
impartiality. TVNZ is owned by the people, whose allegiances and sympathies
cover the entire political spectrum. It takes a special type of hubris to
assume that being the Chief Correspondent (whatever that title means) for such
an organisation entitles him to impose his own narrow political biases on his
audience.
Mention abuse of media
power and people tend to think of press barons such as Rupert Murdoch, but
Campbell is guilty of abuse in a more subtle form. In fact it could be argued
that Murdoch is a more honest abuser of power because he doesn’t seek to
disguise his actions behind an ostentatious façade of morality and compassion.
Campbell presents
himself as the conscience of the nation, but by positioning himself as the
implacable opponent of a democratically elected government, he’s effectively
spitting in the faces of the majority of his fellow New Zealanders who voted
for it. He clearly regards himself as
above them and above democracy.
He appears to
interpret media freedom as giving him licence to wage a divisive and
potentially disruptive political campaign, with the backing of a powerful state
institution, against a government that he doesn’t think deserved to be elected.
It needs to be made clear to him and TVNZ that his position is offensive and
untenable, even in a liberal democracy. If that means sacking him, so be it.