Stating the obvious

Quote of the day, from a Hawke's Bay District Health Board paper urging a ban on the sale of liquor at school fundraising events: " ... the promotion of the benefits and consumption [of alcohol] are likely conveying the message to the population of Hawke's Bay that drinking alcohol is a normal and socially accepted activity that has positive and wide-reaching consequences" (the italics are mine).

I couldn't have put it better myself. So what's the problem?