(First published in The Dominion Post, January 20.)
There’s something slightly creepy about Air New Zealand.
Our national carrier plays very successfully on its image as
an airline that does things a bit differently from others. It’s the plucky little
airline that could.
We’re supposed to see Air New Zealand as quirky – a bit “out
there”. Its “brand” is encapsulated in those famous safety videos,
which are cited as evidence of Air New Zealand’s sense of fun, and in its habit
of changing its livery to cash in on whatever’s trending, whether it’s the Rugby
World Cup or The Lord of the Rings.
Myself, I can’t stand those smug, gimmicky videos, but we’re
expected to love them. It’s almost a requirement of citizenship. Air New
Zealand has so carefully aligned itself with Brand New Zealand that it’s
unpatriotic not to think it’s the coolest little airline on the planet.
But the flip side of the airline’s corporate persona is that
it can be bossy, authoritarian and a bit anal. It’s the schizoid, bad-tempered
clown that can turn nasty if you don’t laugh at its jokes.
Property investor Sir Bob Jones and broadcaster Gary
McCormick have both fallen foul of the airline for not complying with what
Jones trenchantly calls its infantile nanny-statism. Both were banished to the
naughty corner.
Jones ended up buying his own plane. McCormick has been
banned for two years, an extraordinary act of arrogant corporate bullying that he intends to challenge.
I banned myself from flying Air New Zealand if I could
possibly avoid it after an experience several years ago when I was booked on an
afternoon flight to Sydney. I had to catch a bus to Canberra and made sure I had
hours to spare, because experience had taught me to expect delays.
So it turned out. As the afternoon wore on, I sat through
countless announcements of delayed departure times. I can’t recall precisely
what reason was given: “servicing requirements” or “engineering requirements”
or one of those familiar bland excuses that airlines use to cover up their slackness.
At one stage we were grudgingly given vouchers for the
airport café, the value of which seemed to have been fixed so as to ensure we
couldn’t actually buy anything edible. Otherwise the airline’s ground staff were characteristically
missing in action.
In the event, our flight arrived in Sydney several hours
late. I missed the last bus by minutes and had to make hurried arrangements to
spend the night in Sydney, at considerable inconvenience both to me and the
people who were expecting me in Canberra.
But what lingers in my mind was what happened when it became
obvious, halfway across the Tasman, that I was at risk of missing my
connection.
I approached three flight attendants who were idly chatting
at the front of the cabin. I wanted to ask if they happened to know where the
bus pickup point was at Sydney Airport – a piece of information that might save
me vital minutes – or, failing that, whether they could suggest any other way
of getting to Canberra at that late hour.
As they saw me approach, their conversation ceased and their
demeanour changed. They looked at me with a mixture of alarm and suspicion. A
passenger, doubtless wanting something ... a problem, in other words.
When the most senior of the attendants opened her mouth to
speak to me, it wasn’t to ask how she could help. It was to reprimand me, in
headmistressy tones, for stepping across a line on the floor of the cabin
beyond which passengers weren’t permitted. It seems I could have been a hijacker
trying to get into the cockpit.
She had all the charm of an SS concentration camp guard. Needless
to say I hadn’t noticed the line on the floor (who would?) and had no idea I had
suddenly become a security risk. No matter. Rules are rules, and I had to be
put in my place.
It was one of those moments when you’re so taken aback that
you don’t think of an appropriately witty response until much later. (The
French have a term for this: l’esprit
d’escalier.) But I proceeded to seek the flight attendants’ advice anyway.
They not only couldn’t help me, but showed no interest in
doing so. In fact they reacted as if it was downright impertinent of me to interrupt
their chatter, although it was their airline that had caused my predicament.
Such things stick in your mind for years. It became my defining Air New Zealand moment, even
superseding the memorable time my luggage – and that of most other passengers –
was removed from an Air New Zealand flight to Tonga without our knowledge because the plane was
overweight. The pilot casually informed us of this only when we were halfway to
our destination.
Everyone has their negative airline stories, but almost all
of mine involve Air New Zealand. It's an airline that does
a lot of things well, but it often appears unwilling to accept responsibility for the
inconvenience it creates for passengers when it fouls things up.
That’s how McCormick fell out with the airline. He had been
stuffed around by flight delays and decided that the least Air New Zealand could do
was allow him a glass of wine in the Koru Club as a quid pro quo, even though he wasn’t a member.
I understand his exasperation, but that's not the way things work with Air New Zealand. It determines the rules, and unfortunately they don't include anything about getting passengers to their destinations on time or recompensing them if it fails to do so.
In Jones’ case, the circumstances were different. His argument with the airline arose from a flight attendant’s by-the-rulebook
insistence that he read the instructions for passengers travelling in the
emergency row, though he says he’d flown in the same seat countless times
before.
Reading Jones’ description of the hatchet-faced flight
attendant who marched off to report him to the captain, I couldn’t help
wondering whether it was the same woman I’d encountered on my flight to Sydney.
Certainly it sounded as if she had the same schoolmarm-ish demeanour.
Now here’s the thing. People will say that aviation safety requires
that instructions be obeyed. But Air New Zealand’s preoccupation with enforcing
the rules, and punishing rebellious souls like McCormick and Jones, would be
more tolerable if it were matched by concern for passengers whose travel is
disrupted by the airline’s own failings. But it isn’t.
The airline insists on passengers complying with instructions,
but often fails to fulfil its reciprocal obligations toward them. You're at their mercy.
It’s a lop-sided relationship in which one party expects
passengers to meekly do as they’re told, but doesn’t always keep its side of
the bargain – and incurs no penalty for failing to do so. There’s no naughty
corner for unaccountable, anonymous airline employees when planes run late or
are cancelled.